Kenya is by far one of the most popular destinations on the Sub-Saharan Africa for many international artists. Each year, major cities within Kenya play host to renowned artist’s concerts. But why is it that these international acts perform in Kenya?
Kenya has a vibrant youth population that enjoys life, loves music and parties hard. Majority of this youthful population lives and works in the major cities of Nairobi, Mombasa, Nakuru and Kisumu, which hosts most of the concerts. So much so that they liken some to global cities. For instance, Nakuru city is Naks Vegas after the famous Las Vegas.
These youths have cash flow that allows them afford to pay for concerts with some concerts even selling out.
High esteem for the international musicians
While performing in Kenya international artists close lucrative deals and top class reception. Word on the street is that most of these artists make a kill performing, unlike in their home countries. Renowned reggae artist Konshens is on record, saying that he cancelled all his end-of-year concerts in his country to come to Kenya.
Informed English speaking populace
Kenya has massive social media and internet usage in Africa. Actually, statistics show Kenya is comparable to South Africa, Nigeria and Egypt on matters internet and social media usage. This makes it easy for them to identify delightful music, leading to their knowledge of worldwide artists. Some of these artists boast of a huge following from Kenya compared to other countries.
Moreover, Kenya as an English speaking country appeals to entertainers whose work is in English. In fact, when some are hosted on its TV’s and radios for interviews and concerts, they ace the interview because they are comfortable and the audience know them.
World class concert venues and experiences
The large numbers of ideal gig venues in Kenya coupled with good climate, excellent food and fine girls also appeal as international concert venue. Some of these establishments have world-class feel which sells ideal for international performances. The Waterfront Mall and Carnivore grounds have hosted concerts for international acts while beach front hotels plays hosts in Mombasa.
Kenya offers a rich experience that feels like home. Kenyans are welcoming and hospitable, hence the artists enjoy their stay while here. It is not a wonder that some of them even aspire to settle or have even settled here. Most recently, Israel artist Gilad even got Kenyan citizenship, citing that there is no other country he would rather be.
Active music scene
There is a host of annual events that invite intercontinental artists to hold concerts here. For instance, Safaricom International Jazz festival, the Koroga festival, Blankets and wine entices global musicians to perform. Some of the biggest acts who have performed on these concerts include Grammy award winners’ American jazz trio BWB, reggae artists like Demarco, rnb singer Keri Hilson, gospel star Travis Greene.
No wonder Kenya sure is a trailblazer for many world-class performers.